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A global barometer for the automotive industry: Toyota's production and sales both declined in November, with a drop of over 10% in the Chinese market.

2026-01-15 13:29:22 · · #1

① Toyota's global sales and production both declined in November, with sales down 1.9% year-on-year and production down 3.4% year-on-year; ② Amidst current trade tensions, regulatory changes, and an uncertain economic outlook, global automakers are facing greater uncertainty; ③ Toyota's performance has become a "barometer" for the entire automotive industry.

Toyota's sales and production both declined in November, largely due to a sharp drop in sales in its main markets.

The Japanese automaker said on Thursday that global sales, including those of its subsidiaries Daihatsu and Hino, fell 1.9% year-on-year to 965,919 vehicles, while production dropped 3.4% to 934,001 vehicles.

Currently, amidst trade tensions, regulatory changes, and an uncertain economic outlook, global automakers are facing greater uncertainty. Toyota's performance has become a barometer for the entire industry, as automakers strive to balance strong long-term demand with short-term economic and policy headwinds.

In detail, Toyota's sales in China (including Lexus) fell by 12% in November. Toyota stated that the decline was due to factors such as the reduction in subsidies in the Chinese market, an increase in customers expecting new policies, and the impact of model replacements for key models like the RAV4.

In terms of production, Toyota's output in Thailand increased by 15% last month and in the United States by 9%; however, it decreased by 14% in China, 9.7% in Japan, and 7.9% in the United Kingdom.

It's worth noting that this month, the EU abandoned its 2035 ban on the sale of new gasoline-powered cars, a move that appears to offer greater flexibility to traditional automakers that are mass-producing electric vehicles. Toyota, as one of the first Japanese automakers to adopt hybrid technology, already has an advantage over traditional manufacturers that still rely on pure gasoline vehicles.

(Article source: CLS)

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