In recent years, China Orient Chongqing Branch has consistently adhered to the fundamental principle of financial services supporting the real economy, closely followed the decisions and plans of the Party Central Committee regarding financial work, and, starting from the overall economic development of Chongqing, actively leveraged its professional advantages to provide precise inclusive financial services. It successfully facilitated the smooth transition of the debt-for-asset assets Xingguang Tiandi Shopping Mall and Chayuan Aoyuan Plaza, ensured the stable operation of nearly 200 small and micro enterprises and individual businesses, effectively solved the employment problem for approximately 2,000 people, and achieved good social and economic benefits, contributing a solid force to the high-quality development of the regional economy.
Adhering to core responsibilities and main business, tackling key challenges and overcoming difficulties
Xingguang Tiandi Shopping Mall is located in the Renhe business district of Yubei District, Chongqing, surrounded by Metro Lines 5 and 3. It is adjacent to important residential areas such as Renhe Experimental Middle School, Palm Springs Ecological Park, and the First People's Hospital of Liangjiang New Area. The surrounding area boasts numerous established residential communities and comprehensive public facilities, making it a core business district serving the daily needs of residents. Chayuan Aoyuan Plaza is located in Nan'an District, Chongqing, near Chongqing East Railway Station, Metro Line 6, and the Chayuan Integrated Transportation Hub, covering the consumption needs of over 300,000 residents in the surrounding area.
China Oriental Chongqing Branch acquired the two shopping malls mentioned above through judicial proceedings as collateral for debt settlement. During site visits and investigations, the mall tenants expressed concerns about the validity of already paid rent, the mall's business prospects, and property disputes between the old and new owners, requesting rent reductions and lease terminations. The original mall management team also faced a demoralized situation due to the involvement of the new property owner and organizational restructuring. Faced with this complex and challenging situation, China Oriental Chongqing Branch adopted a series of professional and efficient support measures, actively engaging with tenants and strengthening team cohesion. With a tenacious spirit, they systematically identified and resolved the mall's operational needs, tailoring financial service solutions to each individual tenant.
Precise classification and targeted measures to address difficulties one by one
In response to the widespread lack of confidence among mall tenants during the initial takeover period, China Oriental Chongqing Branch implemented a series of measures: First, it launched a "combination punch" of rent reductions and waivers, promotional efforts to attract customers, operational guidance, and group purchase subsidies. This included rent and property fee reductions, resulting in over one million yuan in savings for tenants and helping dozens of businesses maintain their livelihoods and stabilize operations. Second, it deployed a professional management team to provide on-site guidance and integrated commercial resources to continuously optimize the project's business format and eliminate tenants' concerns. Third, it held multiple face-to-face meetings with tenants, invited lawyers to explain debt settlement legal relationships, and ensured that China Oriental Chongqing Branch inherited the rights and obligations of the original lease agreements, recognized the rent already paid, and fully guaranteed the continuity and stability of tenant leases. This collaborative effort aimed to solve difficulties and achieve mutual benefit, while also creating jobs for thousands of employees.
In response to the issue of low morale among the original management teams of the shopping malls, China Oriental Chongqing Branch empathized with their needs and reached an agreement with the original management teams of both malls to jointly develop a reasonable solution. This helped them overcome the initial difficulties of takeover, reverse the operational situation, and ensure orderly operation. Throughout the project, China Oriental Chongqing Branch maintained good communication with the courts, local industry and commerce departments, and other relevant authorities, actively seeking their support to provide a solid guarantee for the stable operation of the shopping malls.
Strengthening management empowerment will have a lasting impact and long-term benefits.
Since being taken over by China Oriental Chongqing Branch, both shopping malls have entered a safe and stable operation phase with stable operating cash flow. As of the end of June 2025, the occupancy rate of both malls exceeded 90%, ensuring the stable operation of nearly 200 small and micro enterprises and individual businesses, and creating employment for approximately 2,000 people. With the support of the local government, Xingguang Tiandi Mall has also established the first 24-hour free convenience bookstore in Liangjiang New Area, receiving more than 100 people daily, becoming a new choice for citizens' leisure and learning, and the people's ardent expectations for a better life are becoming a reality.
From facing difficulties to achieving stable operations, the financial support provided to Xingguang Tiandi and Chayuan Aoyuan Plaza is a vivid example of China Orient Chongqing Branch's commitment to serving the real economy and actively fulfilling its social responsibilities. Moving forward, China Orient Chongqing Branch will continue to thoroughly implement the spirit of the Fourth Plenary Session of the 20th CPC Central Committee, deeply grasp the political and people-oriented nature of financial work, actively respond to major national strategies such as the construction of Chongqing's western financial center, leverage its professional advantages in resource integration and capital investment as a financial asset management company, continuously improve the efficiency and effectiveness of resolving financial risks and serving the real economy, and contribute Orient's strength to the vigorous promotion of high-quality local economic and social development by effectively implementing the "five major tasks" in finance.
