The "15th Five-Year Plan" recommendations pointed out that it is necessary to "actively respond to population aging and improve the policy mechanism for the coordinated development of elderly care services and industries." China Everbright Bank Beijing Branch proactively serves the national strategy, actively practices the concept of finance for the people, places elderly care financial services in a strategic priority position, integrates the service concept of respecting, honoring, loving, and assisting the elderly into its daily work, continuously creates warm and distinctive age-friendly services, and strives to build a solid financial barrier for the "happy aging" of the capital's residents.
A comprehensive plan to support the construction of the "three pillars"
China Everbright Bank Beijing Branch adheres to the "first pillar" of social security as its foundation, expanding the coverage of social security services. As one of the first cooperative banks for Beijing's third-generation social security card, it fully leverages its branch network and service advantages to provide "counter" services for social security business, offering convenient application and renewal services for social security cards to citizens. Supported by the "second pillar," it cultivates the blue ocean of annuity business, focusing on three major groups: inclusive finance customers, payroll customers, and credit customers. It develops comprehensive service plans for customers, providing one-stop comprehensive pension financial services to meet customers' retirement planning needs at all stages of their life cycle. Taking the "third pillar" as a breakthrough, it activates the personal pension market, creating a personal pension zone on mobile banking, providing practical pension tools and comprehensive financial services covering "account + function + product." In terms of account services, it provides personal pension account opening, deposit, and certificate inquiry functions, providing customers with a full-view account management service.
Proactively expanding into new areas and building a denser offline service network.
China Everbright Bank's Beijing branch has integrated internal and external resources to build a comprehensive, multi-dimensional, age-friendly service network. It has fully implemented "7 exclusive services" for elderly customers across all its branches, providing meticulous measures such as dedicated windows, dedicated service personnel, dedicated seating, and dedicated service cards to ensure elderly customers feel respected and cared for from the moment they enter the branch. Simultaneously, it has extended its service radius by actively collaborating with elderly care institutions, universities for the elderly, and community streets to establish three "Elderly Financial Service Centers," bringing professional financial services to the lives of senior citizens. The branch has also added "Respect for the Elderly Stations," formed elderly care service teams, and launched "Elderly Classroom" outreach activities. Furthermore, it actively conducts training for elderly financial planners, ensuring that each branch has at least one professional elderly financial planner, integrating the concept of respecting and caring for the elderly into daily services.
Extensive education and outreach to spread positive energy in the financial sector.
Improving the financial literacy and risk awareness of the elderly is a crucial aspect of elderly care financial services. China Everbright Bank's Beijing branch actively expands its educational channels, bringing financial knowledge to ordinary people in a more engaging and accessible way. Its various branches proactively integrate into the city's development, participating in influential regional events such as the Beijing Book Fair and Beijing Urban Renewal Week to disseminate financial knowledge and promote positive financial values through interaction with citizens. To date, the branch has conducted over 600 special financial education and awareness campaigns targeting the elderly, reaching over 100,000 people, effectively building a strong risk protection barrier for them.
Guided by policy and driven by the needs of the people, China Everbright Bank Beijing Branch will thoroughly study, publicize, and implement the spirit of the Fourth Plenary Session of the 20th CPC Central Committee, always bearing in mind the "matters of national importance," actively serving the "needs of the nation" and the "expectations of the people," deeply integrating financial services with the needs of the people, continuously cultivating the field of elderly care finance, and writing a vivid answer to the question of financial institutions practicing the concept of finance for the people with professional, efficient, and warm financial services.
