The personal pension system has been implemented for three years. As one of the first pilot and full-process state-owned large commercial banks, Bank of China has always adhered to its original mission of "finance for the people" and actively built a personal pension service system that is "product-rich, service-oriented, open, and provides full support" to help transform "retirement" into "enjoying old age".
Product empowerment to customize exclusive elderly care solutions
Since the pilot program was launched, Bank of China has continuously optimized system support, expanded service functions, and enriched product offerings to promote the effective implementation of personal pension policies.
To meet the diverse investment needs of individuals' pension funds, Bank of China has continuously enriched its "full market + full group" product system. Currently, it offers more than 270 investable products, comprehensively covering four major types: pension savings, wealth management, funds, and insurance. The number and variety of its products rank among the top in the market.
To precisely address the pain points of retirement planning, Bank of China focuses on two core objectives: wealth planning and asset inheritance. It has meticulously crafted the "Personal Pension Asset Allocation Plan," offering diversified strategies based on clients' risk preferences and age groups, along with product introductions and risk-return profiles, making professional asset allocation "understandable and usable." To date, the investment rate of Bank of China's personal pension clients' contributions exceeds 80%, an increase of over 10 percentage points since the beginning of the year, demonstrating a continued appreciation effect.
Service upgrades create a convenient and heartwarming experience
Bank of China continues to leverage technology, constantly removing service bottlenecks and building a user-friendly service network that integrates online and offline services, making elderly care finance more convenient and considerate.
Bank of China continuously optimizes and upgrades its service channels, creating a "Pension Finance Zone" on its mobile banking app to enable a fully online, one-stop process for account opening, deposits, investments, inquiries, and tax deferral certificate printing. Offline, it promotes age-friendly renovations at its branches, equipping them with barrier-free facilities, conveying financial care through warm and considerate "soft services." Simultaneously, Bank of China brings educational services to the community, continuously conducting various educational activities such as special lectures on personal pensions, community outreach, and business matchmaking, actively integrating into the community's "15-minute living circle" to achieve broad coverage of financial consumer rights protection for the elderly.
Ecological co-construction and caring companionship for the elderly journey
Bank of China is actively promoting the transformation of elderly care services from "product-oriented" to "demand-oriented," and is committed to building a comprehensive elderly care ecosystem that combines "finance + services" to provide high-quality service experiences for senior citizens throughout the entire process and in all scenarios.
In October of this year, Bank of China launched its new "BOC Silver Age - Years of Joy and Affection" service brand, focusing on the core demands of "secure wealth, more convenient services, and a more enjoyable life". With three major series of "Years of Joy and Affection" (long-lasting affection, warmth, and joy), the brand aims to make elderly care services go beyond finance and integrate into life care, effectively meeting the diverse needs of the elderly.
In addition, Bank of China actively serves the retirement savings and long-term planning of young customers, and carefully builds a non-financial ecosystem in the field of health and wellness for its senior customers, so that retirement finance can truly be integrated into life and serve life.
Bank of China will continue to deepen its "panoramic companionship" elderly care financial service model, using higher-quality products, more professional planning, smarter technology, and warmer companionship to help the country's multi-level, multi-pillar elderly care security system develop well and contribute to creating a new picture of modern elderly care in China.
