To implement its digital transformation strategy and enhance the digital intelligence level of its branches, the Agricultural Development Bank of China (ADBC) recently completed the nationwide rollout of its mobile customer service terminals. The full implementation of the "counter service at your fingertips, service on the go" mobile financial service model marks a new breakthrough in the ADBC's customer service capabilities.
▲A teller introduces mobile customer service equipment to a customer.
Technology empowers and expands service boundaries. Mobile customer service devices break through the time and space limitations of physical branches, extending traditional counter services to customers' doorsteps. They enable mobile processing of various services such as account opening, account changes, and regular product deposits for businesses, completing a service upgrade from "customers coming to the door" to "employees coming to the door".
Multi-dimensional value, a revitalized service experience. On-site acceptance and real-time processing significantly reduce customers' travel to and from branches and waiting time in the lobby, bridging the "last mile" of financial services. For customers with special needs such as busy schedules or remote locations, we provide "door-to-door" and "one-on-one" exclusive services to proactively and warmly convey financial care.
Continuous improvement, jointly ushering in a new digital era. The comprehensive promotion of mobile customer service terminals is an important achievement of digital transformation and a new starting point for the continuous deepening of smart operations. The Agricultural Development Bank of China will continue to optimize the functions of the terminals, expand service scenarios, and improve operational convenience to provide customers with smarter "anytime, anywhere" financial services, and continuously consolidate the operational foundation for high-quality development.
