① Data released on Tuesday showed that Tesla Sales in Europe in November fell 11.8% year-on-year, and market share also declined from 2.5% a year ago to 2.1%; ② BYD Sales in Europe surged 221.8% year-on-year in November, while market share rose from 0.6% a year ago to 2%.
Data released on Tuesday showed that Tesla 's sales in Europe continued to decline in November, while its Chinese rival BYD recorded strong year-on-year growth in the region, steadily increasing its market share.
Data from the European Automobile Manufacturers Association (ACEA) shows that Tesla's sales in the EU, EFTA and UK fell 11.8% year-on-year to 22,801 units in November .
Tesla In November, its market share in Europe also fell to 2.1% from 2.5% a year earlier , but recovered from the dismal 0.6% in the previous month (October).
In contrast, BYD 's sales in Europe surged 221.8% year-on-year in November to 21,133 vehicles, while its market share rose from 0.6% a year ago to 2% . BYD's market share also improved from 1.6% in October.
ACEA data also shows that while Tesla sales continued to decline, new car registrations in Europe rose 2.4% year-on-year in November , reaching 1.08 million units. This growth was mainly driven by battery-related factors . This was driven by improved sales of hybrid vehicles, which have the highest market share in Europe, reaching 34.6%.
Although Tesla's sales decline in Europe narrowed in November compared to previous months, it still reflects the electric vehicle manufacturer's continued sluggish sales in the region. Currently, Tesla faces fierce competition from both European and Chinese automakers.
Tesla is still struggling to restore its brand image. Earlier this year, CEO Elon Musk's political actions sparked a boycott in Europe, causing setbacks to its brand and sales.
BYD has become a major competitor to Tesla in the European and Chinese markets. This year, BYD has been continuously expanding its product line in the European market, and the brand is highly favored by local consumers.
BYD has made expanding into Europe and other overseas markets a top strategic priority. In September of this year, the automaker stated that Europe is a key market and the core of its global growth, and that BYD considers Europe a "key region" in its company plans.
BYD has an advantage over Tesla in one key area: it employs a dual-track strategy of "pure electric + plug-in hybrid," while Tesla has focused solely on pure electric vehicles since its inception. Currently, hybrid vehicles are gaining popularity among cost-conscious consumers.
(Article source: CLS)
