"Rent and early childhood education fees take up most of my salary every month, and I always worry that the money I've worked so hard to save will lose its value over time." Ms. Chen's words reflected the common anxiety of countless Shenzhen workers. Fortunately, this problem found an answer with Jia Jiamin, a financial insurance planner at China Life FLP. "Insurance not only provides a 'protective umbrella' for health, but also a 'protective net' for family wealth. Considering your specific situation, you might want to learn about annuity insurance..." Jia Jiamin patiently listened to Ms. Chen's questions and needs, using her professional financial knowledge and solid product services to outline a better protection plan for her family's future.
In a cubicle in Shenzhen Science Park, Xiao Li, a programmer born in the 90s, often says, "Retirement is a problem for 40 years from now." Paying 8,000 yuan in rent each month, indulging in weekend meals with friends, and constantly buying the latest gadgets, being broke by the end of the month is the norm for young people like him, until he met Jia Jiamin. Jia Jiamin explained the national pension policy to him in detail, prompting the young man to re-evaluate his future plans. "Your current monthly salary is 25,000 yuan. Buying a personal pension plan allows you to enjoy pre-tax deductions, saving you hundreds of yuan in taxes each year, and also provides security for the future." Jia Jiamin not only explained the financial benefits to Xiao Li but also compared the differences between various products. "You're usually busy with overtime, so I'll prepare the materials list for you, which you can finish in half an hour during your lunch break." In Xiao Li's view, Jia Jiamin wasn't "selling insurance," but rather using his expertise to transform distant uncertainty into the reassuring feeling of having money in his account.
In this immigrant city where the average age is 32.5, everyone is running at a fast pace, and there are many unspoken needs hidden within. Jia Jiamin is like a "warm safety net," always able to accurately capture these "hidden risks" lurking in daily life.
Jia Jiamin told reporters that in 2023, she ran her own baking studio and was also a part-time English teacher. However, the professional, vocational, and comprehensive "three-pronged" new marketing team of China Life Insurance, which adheres to the concept of cross-border integration to provide customers with systematic financial services, made her close her studio without hesitation and choose this unknown profession with protection as its core.
Jia Jiamin's first client wanted to purchase medical insurance. This is the most basic service in the insurance industry, yet it carries the most important responsibility of protecting health. Therefore, although the amount was not high, Jia Jiamin took it very seriously. She didn't rush to recommend products, but first thoroughly researched medical insurance knowledge, and then spent a week communicating meticulously with the client. While understanding the client's needs in detail, she explained the importance of medical coverage and analyzed the subtle differences between various terms to ensure the client truly understood the meaning of this protection.
In her subsequent work, she also insisted on providing clients with the most basic and crucial guarantees, regardless of whether the order was "big" or "small," and would spend a lot of time and energy communicating deeply with clients. She believes that the sense of being needed and the satisfaction of helping others solve problems are the best gifts this job has given her.
Jia Jiamin observed that while Shenzhen parents are focused on their careers, they often neglect communication with their children. Therefore, she started a free parent-child communication workshop, which unexpectedly solved a family problem for one of her clients. Mr. Zhang specifically came to Jia Jiamin to express his gratitude. It turned out that his child had dropped out of school during junior high, and their relationship had become very strained. After the event, he seemed to have learned how to communicate with his child.
People often say that insurance, being unassuming, lacking immediate impact, and not offering a tangible experience, is the least "experiential" product. Jia Jiamin, however, wants to make this invisible protection "visible" and "tangible," aspiring to be a builder of her clients' quality of life. Beyond parent-child lectures that address parents' concerns, Jia Jiamin's community activities always resonate with the pace of life in Shenzhen: weekend hand-drip coffee workshops where trendy young people exchange lifestyle ideas; and traditional bamboo weaving activities during the Dragon Boat Festival where parents guide their children in crafting small lanterns from bamboo strips, with many families hanging their creations on their balconies. These diverse and engaging activities have gradually transformed her client base into a "lifestyle circle of friends."
Now, when Jia Jiamin mentions that closed baking studio, she no longer feels it's a farewell. She has infused the same passion and empathy for those around her into her insurance career, redefining her profession with professionalism and warmth in Shenzhen, a city full of opportunities and challenges.
