On Monday, as its stock price surged to a new high, Samsung Electronics received another piece of good news: the CEO of Samsung Electronics stated that the company plans to double the number of AI-enabled mobile devices running Google's Gemini system this year.
This move is expected to help Samsung regain more smartphone market share by leveraging its AI capabilities, and will also help Google in the global artificial intelligence arena . They continue to hold an advantageous position in the competition.
Google and Samsung deepen cooperation
Last year, Samsung integrated AI features from its Gemini operating system into approximately 400 million mobile devices, including smartphones and tablets. The company plans to increase that number to 800 million by 2026.
Roh Tae-moon, who became co-CEO of Samsung Electronics last November, said:
"We will apply artificial intelligence to all products, all functions, and all services as soon as possible."
Currently, Samsung is trying to compete with Apple. Samsung is striving to regain lost ground in the smartphone market, and this effort extends beyond mobile phones to include televisions and home appliances, as it works to fend off challenges from Chinese competitors.
Samsung claims it will offer integrated AI services across a range of consumer products to extend its relative lead in these capabilities.
Lu Taiwen predicts that the company's application of artificial intelligence in its products will accelerate in the future:
"Although artificial intelligence technology may seem a bit skeptical at the moment, it will become more widespread within six months to a year."
He pointed out that although "AI search" is currently the most widely used AI function on mobile phones, consumers are increasingly using a range of generative AI editing and productivity tools (such as AI image generation), as well as other AI translation and AI summarization functions.
The AI race continues.
As the world's largest supporter of Google's Android mobile platform, Samsung's plans will greatly boost Google's growth, especially now that Google is competing with companies like OpenAI to attract more consumers to its AI models.
Last November, Google launched the latest version of Gemini, highlighting that Gemini 3 leads in several popular AI model performance metrics.
Subsequently, OpenAI CEO Sam Alter Mann issued an internal "red alert" regarding Gemini 3, suspending non-core projects and reassigning the team to accelerate the development of a new version of ChatGPT. OpenAI released its GPT-5.2 AI model a few weeks later.
(Article source: CLS)
