①According to reports, Apple Apple will collaborate with Google to create a paid Gemini model specifically for Apple to support Siri; ② The new Siri will have AI-driven web search capabilities and significantly improved semantic understanding and conversational fluency; ③ Apple is expected to showcase a new system version with artificial intelligence at WWDC next June. It will become the focus.
Apple's "Deepsea Siren" may become a shell version of Google's "twin stars." According to renowned journalist Gurman, Apple is collaborating with Google to create a paid Apple-exclusive Gemini model to support Siri, which can run on Apple's private cloud servers.
Apple is expected to launch the revamped Siri next March. Gurman stated that Siri will not be integrated into Google services or the Gemini interface; instead, Gemini will become the core of Siri's processing, ensuring users will still experience the enhanced Siri within the familiar Apple ecosystem.
Furthermore, the new Siri will feature AI-driven web search capabilities and significantly improve its semantic understanding and conversational fluency. However, Gurman emphasized that Gemini support does not guarantee user satisfaction, but it is expected to salvage Siri's brand image, which has been steadily eroded over the years.
He also pointed out that Apple is expected to showcase new system versions such as iOS 27, macOS 27, and watchOS 27 at the WWDC technology conference next June, where Apple's artificial intelligence will be the focus.
challengeWhen Siri was launched, it was considered one of the top voice assistants, but it is widely regarded as inferior to its competitor, Amazon , in handling multi-step requests and integrating with third-party applications. Alexa and Google Assistant.
With the emergence of generative AI chatbots such as ChatGPT The rise of Google has dealt a significant blow to Siri's position. If the collaboration between Apple and Google is successful, Siri is expected to regain its growth momentum and once again become a star product in the voice assistant market.
Google's Gemini was also a well-considered choice by Apple. According to Gurman, Apple had previously pitted Anthropic's Claude model against the Gemini earlier this year. While Apple believed the Claude was superior in terms of design, the Gemini was more cost-effective.
Even with Apple's adoption of Google's Gemini, Siri's future remains uncertain. User satisfaction, seamless integration of the model, and how Siri can repair its brand image all require careful management from Apple. Failure could exacerbate Siri's current predicament and lead to even greater financial losses.
(Article source: CLS)
