Consumption is the "main engine" driving economic growth and a direct reflection of people's pursuit of a better life. The Central Economic Work Conference emphasized adhering to the principle of domestic demand as the main driver and clearly proposed to further implement special actions to boost consumption, demonstrating a firm determination to stimulate consumer demand with greater力度 and more precise measures. Bank of China, always upholding its original mission of "finance for the people," deeply integrates livelihood security with consumption activation, igniting consumer enthusiasm and unleashing consumption potential with the warmth of people's well-being.
Income growth empowers and enhances consumption capacity
Residents' income is the foundation of consumption, and social security is a crucial factor influencing consumption. The Bank of China deeply understands the intrinsic link between the growth of residents' property income and the improvement of the social security system, and supports consumption upgrading through multi-tiered financial supply.
Targeting active consumer groups such as new urban residents and new professionals, Bank of China has launched a special service plan for payroll clients during the "Job Launch Season," creating a one-stop service system integrating salary inquiries, social security processing, and daily consumption. Simultaneously, through comprehensive service solutions such as the "Entrepreneur's Office," it empowers business entities to grow, drives employment through innovation, and ensures income growth through employment, continuously strengthening the foundation for employment and income growth.
In terms of helping wealth growth, Bank of China continues to improve its open platform covering the entire market and the entire group, leveraging its professional asset allocation capabilities to build a diversified product matrix encompassing large-denomination certificates of deposit, funds, wealth management products, insurance, and trusts. As of the end of the third quarter of 2025, the scale of investment-type financial assets held by Bank of China's individual customers exceeded RMB 3 trillion, with an increase of nearly RMB 1 trillion during the 14th Five-Year Plan period, representing a growth rate of over 45%.
To encourage residents to "dare to spend," Bank of China has been deeply involved in pension finance, actively building a full range of products and a comprehensive account system. By integrating the three pillars of pension management and coordinating regular financial literacy education, it provides a robust protection system to help residents consume with peace of mind and enjoy life.
Deepening the exploration of consumption potential
Improving the quality of consumption, enriching consumption scenarios, and optimizing the consumption environment are important levers for stimulating consumption vitality. Bank of China continues to explore a new ecosystem of "finance + lifestyle" services, enabling financial resources to precisely reach the very end of the consumption chain.
In promoting the implementation of the "trade-in" and "national subsidy" policies, Bank of China actively collaborated with leading e-commerce platforms, continuously deepening its presence in sectors such as automobiles, home improvement, and home appliances. Through tangible benefits such as instant discounts and interest rate reductions, as of the end of the third quarter of 2025, Bank of China's debit card quick payment promotions had benefited over 200 million consumers.
Meanwhile, the "Bank of China Hui Series" quick payment brand is becoming a bridge connecting finance and daily life. From booking airline tickets and hotels to night market consumption, from cross-border shopping to campus life, Bank of China extends its services to every corner of urban life. Addressing regional differences, Bank of China has launched a "Beautiful Countryside Edition" and Uyghur and Tibetan mobile banking services, allowing financial services to transcend geographical and language barriers and bridging the "last mile" of financial services.
Improving service quality and optimizing the consumer ecosystem
A convenient consumer experience and a safe market environment are important foundations and guarantees for the consumer market. Bank of China continuously upgrades its financial products and services by coordinating internal and external factors and integrating various aspects.
By integrating mobile banking functions such as public services, investment and wealth management, benefits and activities, and breaking news, Bank of China has built an intelligent, one-stop online lifestyle ecosystem, allowing residents to enjoy convenient financial services without leaving home. As of the end of the third quarter of 2025, Bank of China's domestic mobile banking subscribers exceeded 300 million, and monthly active users exceeded 100 million, representing a year-on-year increase of 8.32%.
With the advancement of high-level opening-up, Bank of China is actively building a new ecosystem to serve international consumption, launching a "buy and get refund immediately" cross-regional mutual recognition scheme for tax refunds for departing tourists and the "Tax Easy Access" service system, which has significantly improved the convenience for overseas personnel to consume in China. At the same time, it has created the "LaiHuaTong" APP, which supports eight languages and integrates functions such as foreign currency exchange, foreign card cash withdrawal, and RMB "small change wallet", truly realizing "one APP, everything in China is accessible".
Consumption is a key pillar for smooth economic circulation and a powerful driving force for high-quality economic development. Bank of China will promote the upgrading and expansion of the consumer market by offering higher-quality financial products, richer consumption scenarios, and more convenient service experiences, injecting continuous financial momentum into the high-quality development of the economy and society.
